.land_modal .close{
    opacity: 1;
    text-shadow: none;
    color: #511039;
}
.land_modal .close:hover{
    opacity: .5;
}
#landing, 
.land_modal .modal-content{
    background: #ffd4cb;
    color: #511039;
}
#landing .service:hover{
    background: #ffc4f6;
}

.l_programm .block:nth-child(odd){
    background-color: #ffc4f6;
}